Work hard, but party harder is a modern day adage, the human race runs to effectuate. After toiling for a week long, it’s a fun filled weekend everyone longs for. Undoubtedly multiplex malls steal the attention to be one among the top hanging out destinations for fun. Watching a movie followed by a sumptuous dine out has turned out to be an idea of a pleasant day for most of the urban population. On the business world, do you realize each and every human out there in a mall can be a potential customer? The average time spent by a person in the outer lobby before the film starts is said to be 15 minutes. Those minutes can be engaged effectively to influence, entice the customers leading to up selling.

Cinema digital signage is what that keeps people engaged with vibrant, colours filled, dynamic content in large digital displays in theater lobbies or hallways. They surely make the ambience of cinema theaters breathtaking by the magnificent, exciting content they display. They are a combination of technological entities like internet, cloud platform, LED/Plasma displays, associated hardware, content display software etc.

 The cinema digital signage can exhibit diversified content as follows.

Movie promotions:

Upcoming movie trailers in attractive signage excite the movie fans with anticipation, thus promoting the movies at ease. This keeps the people engaged as well as amused.

Information on the go:

Digital signage can serve as efficient informative platforms that showcases movie show times, ticket details, surrounding stores and even random data like weather updates, cricket scores, and news headlines. Virtual tour of the mall is a very popular idea for a signage which people benefit a lot from. High end, state of the art signage offer interactive screens with automated systems that answers your queries and assists you with your user experiences.

Spotlighting nearby businesses:

The other stores in the multiplex or the stores in nearer proximity in case of independent theaters can sponsor to advertise in these signage. This can help gain customer traffic to your businesses, worked out through enticing them through the signage on their wait time. People are incessantly on the lookout for shopping, dining, entertainment opportunities in the pursuit for happiness. So why not attract those handful of waiting onlookers by your appealing commercials? It’s a relatively easier approach in marketing.

More on concessions:

The marketing strategy of convincing the customer that his purchase is valuable as well as not heavy on the purse, never goes old or wrong. People tend to reach out for product combinations and offers rather than stand alone products. When the signage show off such exciting options, say free popcorn for a lucky customer, or discount on ticket when bought with snacks combo, they sure will make more profit on concessions than conventional methods.

Digital signage is an optimal modern day solution that offers a multitude of perks for a variety of stakeholders in terms of profit, high traffic, income, while ultimately benefiting the customers.